Video

Dealing with the Personal Data Deluge (Global Survey Results)

Dan Miller from Opus Research and Tim Moynihan from Empirix discuss the results of a new report, Enterprises in Denial: Dealing with the Personal Data Deluge. It finds a remarkably high percentage number of C-level executives indicate their companies' lack of a defined strategy to deal with all the "personal data" provided by customers and prospects through a multitude of channels. Yet these same executives also reported on their plans to incorporate that data into "understanding intent" and forging better communications links that promote loyalty, profitability and product refinement.

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